Priestley Academy Trust is a successful multi-academy trust with six primary schools in Bradford. Recognising it was time to refresh its external communications. they reached out to Impact Communications to develop a new visual brand together with professionally designed prospectuses for all six schools.
The goal was clear: Impact needed to create documents that would celebrate the unique identity of each school while still being visibly part of the larger Trust narrative. The documents had to be engaging and packed with everything prospective parents needed to know.
The new prospectuses are vibrant and inviting, giving parents an immediate, clear sense of each school’s personality. Crucially, they succeeded in connecting those individual stories to a unified, high-quality and supportive Trust brand.
Feedback has been overwhelmingly positive. The schools have quickly put the new materials to use and are already welcoming new prospective parents and children through their doors, demonstrating the value of a strong, engaging visual identity.
Professionally produced prospectuses are an excellent way to communicate the vibrancy and specialty of your school and are an essential way to reach key audiences.
